Hong Kong's Disneyland and Ocean Park Essay Example | Topics and Well Written Essays - 2000 words

Hong Kong's Disneyland and Ocean Park - Essay Example Walt Disney mainly focuses its activities on fantasy by producing movies and owning intellectual properties. However, there is an uncertainty that its customers may change their tastes to demand more of products and services that focus on nature and reality. This will see the company record a sharp drop in its attendance, revenues and profits. The Hong Kong economy has been stable because of its dependence on high property prices. A drop in the prices of prices would result in the economy experiencing a recess. Many people will be unemployed hence they will not afford money for leisure and entertainment. There will be low attendance and the firm may be forced to reduce ticket prices in order to attract customers. This will increase the cost of borrowing for the company hence limit the capital outlay for investment. This is majorly because the company depends on borrowing to supplement its capital for investments. Lobby groups include environmentalists and labor organizations. The activities of such groups against Walt Disney may result in negative publicity for the business. This is because lobby groups may incite the public against visiting facilities owned by Walt Disney for a number of reasons. One of the reasons for the campaigns may be the violation of the laws of the environment. The overall effect of such activities is a reduction in the level of attendance. Walt Disney is planning to make a new entrance into the Hong Kong market. Customers may be reluctant to respond to the new products introduced by Disney hence leading to low attendances and losses for the business. Ocean Park was having a problem with its brand and logo. The problem was that its brand image was very poor and could not attract customers to its businesses. This is attributed to the fact that the firm had an unattractive brand logo that had a very low visibility and weak association to the park.